January 2009 archives
Time to stop procrastinating on your online-marketing efforts and kick off 2009 with these 10 fantastic guidelines, that will soon have you on your way to success, courtesy of Aaron Kahlow. 10. Borrow and Share 9. User-Generated Content as a Strategy 8. Cost-Conscious Search 7. Email With Purpose 6. Analytics for Real 5. Plunge Head-First [...]
This is a great 6min summary from marketing expert Seth Godin, explaining how web 2.0 and social networks can help marketers build a new kind of relationship with their customers.
LONDON – The profit margins within traditional media, including television and newspapers, will never be the same again, according to WPP chief executive Sir Martin Sorrell. Speaking to more than 250 media and advertising professionals at an IAA event yesterday (January 21), the leader of the group behind some £15bn in revenue last year, warned [...]
