November 2009 archives

YOUR BUSINESS: Inbound marketing techniques critical to lift your startup off the ground

If you’re an entrepreneur, I suggest you focus on the following three inbound marketing components to help your startup get found: 1. Create Remarkable Content: Start creating content to attract prospects to your business.  My recommendation is to start blogging.  Companies that blog get 55% more website visitors than those that don’t. 2.Focus on SEO: [...]

BOOK REVIEW: Inbound Marketing (Co-authored by Brian Halligan and Dharmesh Shah, Oct 2009)

The rules of marketing have been turned upside down. Intelligent marketing today and into the future is inbound, there’s no question of that. Unless you are a big brand with big bucks with a conventional mindset. But how does one actually execute an effective online marketing campaign? Through harnessing  blogs, social media, SEM and measuring [...]