July 2011 archives

PORTUGAL CYCLING: Days 4 & 5 Baleal – Lisbon – Setúbal – Vila Nova de Milfontes

Total: 40 kms + 95 kms (135 kms) Avg speed: 20 km/h & 21.5 km/h Top speed: 52 km/h & 59 km/h Overall total: 470 Kms. Roadkill count: 2 birds and 1 stone. 1 mouse. What a treat Baleal proved to be! We enjoyed our first lie in after sharing our new German and Aussie [...]

CONTENT MARKETING: 6 easy steps to developing an event content marketing strategy

Step 1: Identify target audiences and buyer personas Segment your core audience and identify buyer personas that reflect whom you will communicate and engage with throughout the campaign. Think about the tone of the messaging you want to get across during the event marketing campaign and how you will ‘engage’ and ‘nurture’ the audience over [...]