Author Archive

PORTUGAL CYCLING: Days 4 & 5 Baleal – Lisbon – Setúbal – Vila Nova de Milfontes

Total: 40 kms + 95 kms (135 kms) Avg speed: 20 km/h & 21.5 km/h Top speed: 52 km/h & 59 km/h Overall total: 470 Kms. Roadkill count: 2 birds and 1 stone. 1 mouse. What a treat Baleal proved to be! We enjoyed our first lie in after sharing our new German and Aussie [...]

CONTENT MARKETING: 6 easy steps to developing an event content marketing strategy

Step 1: Identify target audiences and buyer personas Segment your core audience and identify buyer personas that reflect whom you will communicate and engage with throughout the campaign. Think about the tone of the messaging you want to get across during the event marketing campaign and how you will ‘engage’ and ‘nurture’ the audience over [...]

PORTUGAL CYCLING: Days 2 & 3. Aveiro – Figueira de Foz – Baleal

Total: 127kms + 123kms Avg speed: 18.5 km/h & 19 km/h Top speed: 61 km/h & 64.7km/h Overall total: 325kms Roadkill count: 2 cats, 6 snakes, 2 UDO’s (‘Unidentified dead objects’ – 1 looked like a hog looking thing, the second resembled a lemur, Tas Devil?) Highlight(s) of the day(s): Andy being abused by a [...]

PORTUGAL CYCLING: Day 1. Porto – Aveiro

Total: 75 Kms Avg speed: 19.5 Km/h Top speed: 57.1 km/h Roadkill count: 0 After lugging our gear up a couple of hills from Sao Bento Metro stop, we arrived at Oporto House (hostel); pleasant evening, blue sky,sun shining etc. We were wondering why the streets were so serene and of course, 9pm on a [...]

PORTUGAL CYCLING: All set…

New chain.. check. Energy bars & sweets.. check. Bubble wrap, spare tyres, tubes, portuguese phasebook, solar charger, tools, suncream, hideous haircut… check. We’re all set, on our way.. VAMOS POR-TU-GAL, hola Oporto y adeus Inglaterra!!! 650kms to go, Oporto to Sagres… enjoy the pics.