Online CV

PROFESSIONAL PROFILE

7+ years experienced marketer, excelling in the publishing and events industries. Global knowledge and market experience in multiple countries across 4 continents. Currently delivering Global Leaders’ marketing strategy in the Middle East, ensuring all public, thought leader events and private, managed events are marketed timely, effectively and profitably, within budget. Seeking an exciting new marketing challenge in the events and conferences industry worldwide.

EMPLOYMENT HISTORY, SKILLS AND EXPERIENCE

10/2005 – present
Senior International Marketing Manager | Global Leaders Middle East & Africa.

2008 Performance Summary (Global Leaders Middle East):
Over 650 paid delegates (5 events), £458,217 net revenue, and £225,888 gross profit

2006-07 Performance Summary (Global Leaders Africa):
Over 2,400 paid delegates (9 events), ZAR 14,499,397 net revenue, ZAR 7,183,719 gross profit

Simultaneously marketing various event projects, focusing on marketing strategy for Global Leaders’ high profile, public thought leader, ticketed events, combined with private, in-house, managed events for clients
Creating and delivering timely, integrated, off and online marketing campaigns ($15 – $100K budgets), through direct mail, fax, telesales, email, web, outdoor, social media, blogs, PR, advertising and sponsorship activities
Harnessing existing partnerships with key media (online and print), business associations, professional bodies, clients and education institutions, and consistently seeking to build new, beneficial mutually relationships to influence and leverage our market share and presence.
Notable partners and clients: CNN, SAS, Barclays, Lynda Gratton, Harvard Business Review, IC Publications (General), Business Report, IPM, Journal of Marketing, Primedia, Clear Channel, Finweek, Summit TV, GIBS, WITS Business Schools (SA), Addax Bank, Commerzbank, LBBW, Mediaquest, Media Week, The National, STAR TV, The Times, Maktoob Business, AME Info, BSTD, BIBF, Bahrain Tribune / Al Ayam, Gulf Business (ME)
Currently building and executing our integrated online marketing strategy, exploring new, digital techniques and technologies to complement and enhance traditional marketing channels., through web marketing (SEO & PPC), social media platforms and blogging. Also driving our new web 2.0 compatible corporate website project.
Management and development of the global company database, ensuring its growth, hygiene and development
Generating detailed marketing budgets, promotion plans, and exceeding (80% success rate) delegate forecasts. Producing timely and accurate marketing analysis before, during and after promoting each event
Managed GL Africa’s telesales and database team of 3, initiating tactical lead generation and motivating staff
Liaising with web applications manager to enhance, innovate and update event websites and other online channels
Producing detailed contact reports for sponsors
Sourcing and successfully negotiating cost effective, long term, supplier contracts in all new markets.

01 – 09/2005 Marketing Manager | Leading Minds (IIR/Informa Group), Monaco.

Responsibilities included executing direct marketing campaigns and co-promotional marketing partnerships profitably. Experience included various event marketing activities in the UK, Malaysia and Southern Africa markets, specifically: -

Management and timely delivery of direct marketing campaigns, including telesales, fax and email broadcasting, advertising (outdoor, print, online) and direct mail, within budget
Consistent strategic and informed marketing analysis to help planning and decision-making process during all campaigns
Creation and successful implementation of external partner arrangements, including high-profile, influential media and professional organisations.

01/2003 – 12/2004 Marketing Executive | Hobsons Plc (Daily Mail Group), London.

Hobsons specialise in student recruitment marketing services. Helped deliver corporate communications strategy through:

Working with directors and senior sales managers to produce high-quality, targeted sales tools including corporate brochures, interactive Powerpoint and animated presentations, printed and online media packs and sales packs
Implementing targeted client-marketing campaigns, including the creation and timely dissemination of E-zines, press releases and direct mail to existing and potential client groups. Also responsible for pro-active communication to client audiences via third parties
Overseeing Hobsons’ global corporate branding project, including the correct usage of company stationery, logos and overall branding guidelines, and keeping staff updated with the company’s global initiatives
Managing and coordinating projects with external designers and internal customers, and providing copy for corporate brochures, conference programmes, in-house ads and multiple Hobsons websites
Organising and delivering Hobsons branded conferences and seminars (50-150 delegates), and providing logistical and marketing support to ensure the delivery of streamlined, effective conferences
Head of 2003-04 UK charity committee. Organised and coordinated events, steered and developed new fundraising ideas and editor of the newsletter, ensuring timely print and distribution to Hobsons staff worldwide.

09/2002 – 12/2002 Field Marketing Manager / Account Executive | Student Marketing, London.

Worked in Hobsons’ student marketing division, promoting Barclaycard to the higher education market. Managed the delivery of Barclaycard’s field marketing campaign, responsible for the recruitment of high quality student teams and meeting daily acquisition targets (Over 75% were met) at 10+ university venues nationwide.

04/2002 – 08/2002 Sports Events Coordinator | LEA Events & Marketing Ltd, London.

Team Leader at prestigious ‘Nike Park’ soccer cage event at the Millennium Dome. Managed and motivated a team of 15 event staff and responsible for dealing with all customer queries and complaints
Responsible for logistics, T-Shirt distribution, event database management and the promotion of Nike’s10K ‘Run London’ campaign and event, which attracted over 20,000 participants to Richmond Park.

EDUCATION

2000-02 University of the West of England, Bristol, UK
MA (Masters) in Marketing – Pass with Merit

1996-99 Cardiff University, UK
BSc (Econ) Hons, Politics and Modern History – 2:2

1991-96 Dean Close School, Cheltenham, UK

x3 A Levels in History (B), Art & Design (B), Politics and Economics (C)
x10 GCSE’s grade C and above, including Maths (B) and English (B)

INTERESTS AND ACHIEVEMENTS

Taught English as a foreign language to underprivileged children during summer holidays in Indonesia (1998)
Social Secretary on university Hockey committee. Helped organise events, annual ball and social matches
Awarded club ‘colours’ as recognition of contribution to Men’s Hockey at Cardiff University
Water-sports and outdoor adventures: Keen trekker, qualified PADI Divemaster (able to lead dives, teach students and support instructors) and organised three ‘Surfari’s’, to; Devon & Cornwall, Indonesia and Morocco
Fundraising: Long term interest in CSR and helped Hobsons Global to raise £17K for Raleigh International to build two primary schools in remote Malaysian Borneo. Took part in 26-mile Brecon Beacons walking challenge (raising £350) and the 10-mile BUPA Great South Run in Portsmouth, Britain’s 3rd largest road race (raising over £1,000).

OTHER INFORMATION

PC and Mac capabilities, with excellent skills in all Microsoft Office apps, knowledge of Contact Management Systems (CMS), Access, plus basic skills in Adobe apps (Professional. Quark, Dreamweaver, Photoshop)
Languages: Can speak Bahasa Indonesian at conversational level and basic level French
Keen amateur photographer, completed ‘Introduction to Photojournalism’ course at London College of Printing. See http://www.flickr.com/photos/jameswight/ re: online portfolio. Currently undertaking underwater photo course.

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